Branding and Social Media Management for Addybabz Global Academy

OVERVIEW

Addybabz Global Academy, a mini-course creator specializing in Importation, Facebook advertisement, and e-commerce business launching, sought to establish a strong brand identity and social media presence. I designed their logo, set up their Instagram Business account, and created weekly content, which significantly boosted their online visibility.

January 2023 - February 2023

My Role

  • Brand identity research, consultation and logo design.
  • Set up a professional Instagram Business account.
  • Created and scheduled weekly content for the brand.
  • Designed the certificate template for their mini-courses.

Background

Key Challenge: Addybabz Global Academy was founded newly. I was contacted to help establish Addybabz Global Academy as a brand identity independent of the founder. It was a one month one off contract. However, he reached out 6 months later with an offer to manage his pages for 2 months pending his assembling of an inhouse team. 

Team: I worked independently to execute the branding and social media strategies.

Key Achievements: Organically grew the Instagram page to over 100 followers in the first month and established a consistent and professional brand presence online.

Understanding The Problem

My onboarding session with the founder gave me exclusive insight on the project and I noted the following challenges;

  • Lack of a professional brand identity.
  • Minimal social media presence and engagement on personal account.
  • Need for consistent and engaging content.
  • Minimal social proof to establish authority in said field.

Strategic Approach

Strategies implemented to establish a brand identity:

  • Brand identity Design: I researched, drafted and designed different variants of a unique and professional logo that reflects the academy’s mission and values.

 

Strategies implemented to increase social media presence and brand trust:

  • Instagram Setup: I established a professional Instagram Business account to enhance online visibility by optimizing the name, bio, external link, highlights, and profile picture.
  • Content Creation: I developed a content calendar and created engaging weekly posts to attract and retain followers.
  • Template Design: I designed a professional certificate template for the academy’s mini-courses.

Sample Post

Key Insights & Results

  • Follower Growth: Organically grew the Instagram page to over 100 followers within the first month.
  • Brand Identity: Successfully established a professional and recognizable brand identity.
  • Engagement: Increased engagement with consistent and valuable content.
  • Professional Image: Enhanced the academy’s professional image with a well-designed certificate template.