FPA Mega Resources Ltd is a financial service company focused on providing forex trading services. They provide forex trading training and mentorship, forex signals, trading robots, and copy trading services.
My primary responsibility was to develop and implement a strategy that significantly boosted our social media presence and drove user engagement.
Key Challenge: Forex trading platforms, academies, and coaches faced the problem originating from notorious get-rich-quick schemes and scams pre-COVID. Building trust and sustaining a good reputation became a difficult task.
Team: I joined the team as the social media manager on a 3 months contract renewable at the end of tenure based on performance and satisfactory delivery. I report directly to the CEO and collaborate with the Creative Director, Graphics Designer, and Cinematographer to create and publish content across the board.
While the contract was stated for 3 months, renewable for another 3 months if client satisfaction is achieved, I have been with the firm for 7 months as of the last update indicating my 2nd contract renewal which attests to the satisfactory delivery of assigned tasks and responsibilities.
Key Achievements: Over six months, the campaign successfully increased social media followers by over 20,000 through targeted content marketing and strategic social media ads. Additionally, we exceeded 200,000 monthly page reach (organic and paid combined) and generated over 60 new leads daily, with some days exceeding 100 new leads.
At the end of the onboarding session with the CEO and the creative team, I understood the firms mission and short term goals. I also noted some challenges. These were;
I employed the following strategies to accomplish specific goals.
To boost social media engagement;
To drive more engagement;
