Content marketing is essential for online businesses as it helps build your brand, drive leads to your business, and increase your reputation, this article helps to outline some of the benefits of content marketing.
Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience to bring new traffic (and therefore new customers) to your business. This is almost always done online through the use of social media, blogs and videos, ebooks, and other downloadable or interactive tools that share your brand and expertise with your ideal buyer.
Here are some Reasons to Start Creating Content for Your business today:
- Build Trust with Your Visitors
The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field. People trust experts and hire them to help solve problems.
- Build Brand Awareness
To be frank, most people don’t know about your business and it’s time to change that. If done correctly, you can use content marketing to significantly increase traffic to your site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed. You’ll be able to generate more awareness and leads for your business through your content and use it to demonstrate your skill and expertise again and again.
- Improves organic search (SEO)
If you type a keyword or phrase into Google, the search engine is working hard to bring you the most relevant information regarding your search query. When you are creating expert content for the sake of sharing useful and valuable information to your ideal target buyers rather than spam, Google recognizes that your content is useful and provides the answer to what people are searching for, therefore it will rank higher in the search results.
Search engine algorithms are always changing, but as long as you consistently create and keep your content current (up to date, not falling behind the times), informative (solving problems or answering questions), and relevant (has to do with the search word or phrase), it will rank higher and longer in the search engines.
- Generates Leads for Your Business
Generating leads for your business is the reason any of us do any marketing at all. We need new leads to come to us and eventually buy what we are selling. Content marketing enables strangers to find you through your useful and informative content. Most of the time this is before they are even ready to make a decision to buy. Meaning, your competition isn’t even in the picture. Use additional premium content on your site (like ebooks) to draw them in even further. We need leads in order to sell, and content marketing is the way to reach them.
- Attract Ideal Buyers
Generating lots of leads is great, but an abundance of unqualified leads will get you nowhere. You need to attract ideal buyers or you’ll be wasting your sales team’s time.
The beauty of content marketing is that while you’ll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.
Only people who are interested in your field of expertise are going to conduct a search that results in them reading your blog. Of these readers, only those who are genuinely intrigued by your brand are going to click through to your landing page. Of the readers who make it to your landing page, only those who were truly captivated by your content are going to fill out a form with their personal information in order to get their hands on more of it (think ebook, case study, checklist, video). You’ll have filtered out the lousy leads and your sales team will only be selling to those of the highest quality.
- Gives People a Reason to Come Back to Your Website
When you provide people with helpful and informative content you’re beginning to build a relationship. You become a trusted resource and people return to sites that they know and trust. Aim to form a community around your content.
- Build Backlinks
Create expert content and other websites will want to link to yours in order to share what you have to say. Depending on the linking site, your audience may multiply by 2, 5, or even 100 times. The real benefit is that this backlinking is one of the criteria the search engines use to rank your site. If authority sites are linking to yours and more people are visiting your site through those links, your page authority increases.
In Conclusion
The list of reasons to do content marketing for your business goes on and on. Nevertheless, your main reason for content marketing should be “because it works, and in this day and age it is one of the best ways to build awareness of your business and drive inbound leads.”
To build your reputation as a thought leader in your industry, specifically website development. Content marketing enables you to show your brand through the use of text, images, video, and audio.
Attract prospects and customers. Research shows that customers don’t trust advertising. Content marketing eliminates the sell, sell, sell that makes your promotions sound like a used car salesman.
Provide information shoppers need before they buy. Many marketers underestimate the value of this type of information in supporting your sales efforts. While you’ve made the first sale, if your customers can’t use your product, they’ll either return it or not buy from you again.
If you don’t supply this content, someone else will.
